Concept #6: Compare

Let’s assume I take you to an electronics store to buy a TV!  And we’re not going to buy just any TV. I want you to buy this TV!

This 105 inch curved Samsung TV. Looks pretty good, right?

What if I told you it was $35,000?  Is that CHEAP or EXPENSIVE?

Really think about that. Think about your thought process and the steps you’re taking (even right now) to try to answer that question. It’s likely that your mind initially starts thinking back very quickly at all the TVs you’ve ever bought, or any commercials/ads that you might have seen.

But think about what would be ideal!

The ability to COMPARE… to take your phone and find the price of that same TV on the internet and compare it to the price I told you.  Right?

That TV goes for $100k!!! (2015)

So, $35k for a TV was likely expensive compared to any TV you ever bought, but it was a "Cheap" price that I quoted you.

Cheap and Expensive are relative terms. In order to determine whether an item is cheap or expensive you need to COMPARE it to something.  Simple enough, I know. But you’ll be shocked to learn that when deciding whether an option is cheap or expensive, most investors don’t understand how or what to compare it to. And it’s this lack of understanding and the ability to compare the option that leads them to ask the logical and simple question I revealed to you earlier: “Which option do I Buy?”

My education finally gives you something to compare.

And that’s what makes the decision process so much easier.